I spoke to Chris Breheny aka Moncrieff last week about his new single ‘PLAYLOUD’. Breheny’s cheery persona and charm set the conversation alight as we banter about the differences since we last spoke a few months earlier – from the craziness in the world at the moment to his new sound. He quizzes me as to my thoughts on the single and we discuss how this budding artist is pushing and removing the boundaries of genre.
“We spoke in the library last year in December didn’t we? Back in much different times.
The song is out so I’m very happy about that. I’m glad that my story is moving forward. During this shit show of a year. What are your thoughts? Be honest. It’s a big move from ‘Early Hurts’. I’m not sure whether I told you at the time but when I was releasing ‘The Early Hurts’ a lot of the songs they’re an early kind of diary for my songwriting but all the while I was kind of writing songs that were like PLAYLOUD and they were down that vein and I was like how the fuck am I going to change it over, it’s just got to be a big switch.”
‘PLAYLOUD’ takes Moncrieff’s sound to a different level boasting deft production and electronic soundscapes blended beneath R&B and pop elements. Even his voice for this track is different. It’s more rebellious with less of that soulful smooth tone that we have come to know him for. I wondered had he been experimenting with his vocals and how he wanted to sing.
“Yeah, I guess it just kind of came out that way. It was one of those days where everything just kind of aligned, the song was written, in like an hour. And then we spent a day just kind of messing around with the production and we knew it sounded different than something we’ve done before, but it was something really exciting and, I think, has to be sung that way in order to get people to wake up to the message of the song. I mean that’s where I want my music to go. I want to be fluent, to kind of talk about and express whatever I’m feeling in whatever way. Obviously I’m not going to go and do some, like Himalayan singing and shit but that’s just the way the song had to be sung. Do you know what I mean?”
He’s fully committed to his new style; he has even dyed his hair blue.
“It is. It all kind of feeds into that, into the kind of.. the ethos. The story of the song is the most important thing for me and so I want everything I do to reflect, where I’m at. So, right now PLAYLOUD is about being frustrated and feeling alienated as a young person in the world that you live. We’re talking Donald Trump is going for re-election and shit and the whole world is going crazy so I kind of want to be a visual. I want my visuals and my own visual persona to line up with what I’m talking about. I don’t want to have blue hair forever, but I think it helps tell the story of the music”
Last time we spoke, Breheny said that his EP ‘The Early Hurts’ is a summary of all the most significant people, places and events that happened to him from moving to London until the age of 22 and PLAYLOUD is the start of a collection of songs telling the next chapter of stories from his life
“I guess so I mean The Early Hurts was a record of how I started, where I came from. This is definitely like the next chapter, It’s definitely not as autobiographical, it’s how I’ve developed and how my voice has developed as to what I want to say. I feel like I obviously want to talk about the stuff I’ve been talking about in PLAYLOUD and I have another track coming out, the track that we’ll be following up on this, is just as loud and it’s quite commentary. But the next chapter also does talk about a lot of personal stuff as well, but it’s just an ongoing story of growing up and coming into adulthood. It never ends.”
Breheny’s debut body of work ‘The Early Hurts’ EP featured lead track ‘Like I Do’, this debut radio single (released in Sept 2019) received extensive airplay across national radio racking up nearly 12 million audience impressions and 5 million streams. The success of the single and EP led to Breheny selling out his first headline show in Dublin in less than 3 hours. However this success didn’t make him feel pressured to create something to match that success
“Obviously you want it to go well, like you want people to like it. At some point, you don’t want everyone to hate it. I knew that releasing this new body of work that I had, I wanted to make a statement that I’m a dynamic artist. I’m not as bound down to genre and stuff. But, yeah, so I was maybe a bit nervous for that but I really like the songs and I’m ready to put out so that kind of superseded that.I think the songs are good. I’m happy to shout about my tunes I got loads of shit songs, like so many. I just trawl through the shit until I find one and I’m like ok this is good, I know this is good.”
A music video for ‘PLAYLOUD’ is something I have been looking forward to and boy it sounds like its going to be wild.
” I think it’s coming out next week.I really like the video. The video is mad, I don’t know how long it’s gonna stay up on YouTube and that’s genuinely a fact. It’s just a series of ridiculous things. I’m not gonna spoil it for you, but I’m really looking forward to getting it out.”
Breheny has been keeping busy during this crazy COVID-19 time. He has turned his energy to creating some amazing limited edition merch which should be available soon
“Bits and bobs. It’s not as easy to just pick up a pen and just start writing when like nothing has happened. I mean I could write about being anxious about the fucking world that I’m in at the minute, I could write so many songs about that but that probably wouldn’t be good for me to constantly feed into that but I’ve written a bit, I’ve been working on other shit.I’ve been working on a clothing line which is coming soon but it takes a lot of time. I’m working on that, I’ve put this video together myself and I’ve been working on new songs as they come. It’s fun. I’m gonna put some pictures up soon. I make them all myself. I’ve been making weird designs from weird things I found on the internet and printing them and stuff. But, yeah, I’m doing it myself. It’s just weird clothes. I’ve just been doing it myself for the last little while. It takes so much time. When you’re doing it yourself there’s a lot of trial and error. A lot of T-shirts get sacrificed, I’ve got two pieces that I think are sick. And then once I’ve like five or six I’ll put them up, and I want every piece to be, super sick and not make a lot of it. I want merch you will wear and that has an interesting story . Every piece will be a once off. Every piece I will probably have made or painted myself. So yeah it’s probably gonna be extremely time consuming, but at least when people buy it, it’s gonna be like, well, there is no other t-shirt like this.“
Breheny is missing live shows and I can imagine with the release of ‘PLAYLOUD’ the live shows he would be doing now would be epic.
“Yeah, big time. A live gig is where I feel I translate best or I can get my message across. And it can make sense to people immediately, live. It’s like I live for playing live.The live version of PLAYLOUD would be such a vibe. Like break it down at the end, everyone’s singing it! .”
So what has Breheny got planned for the coming months.
” More music. I’ve gotta get on a mission to get all these songs out. I’ve got like six songs.
I don’t know whether it’s an EP, but it’s definitely a body of work, PLAYLOUD is the first statement. So I want to try and get at least another three or four out before the years out, and then do some live gigs next year, for the love of God! “
Moncrieff has a tour coming up in September so fingers crossed Breheny can perform ‘PLAYLOUD’ live soon because when he does it’s going to be insane.
Until then check out ‘PLAYLOUD’ on spotify here and keep an eye out for the video which will be released soon!
Author : Danu
