Our Worth A Listen Track This Week Comes From Moncrieff
Having kicked off this year featuring on a host of 2020 hot lists, Moncrieff has released his new single ‘PLAYLOUD’ today. His debut body of work ‘The Early Hurts’ EP featured lead track ‘Like I Do’, this debut radio single (released in Sept 2019) received extensive airplay across national radio racking up nearly 12 million audience impressions and 5 million streams. The success of the single and EP led to Moncrieff selling out his first headline show in Dublin in less than 3 hours. Moncrieff’s growing reputation also landed support slots touring with headline Irish acts Picture This and Walking on Cars. With the current state of world affairs in turmoil, this new chapter sees Moncrieff explore his role and place as a young person transitioning into adulthood in a world that seems to be getting crazier by the day, the first chapter in this new story is ‘PLAYLOUD’.
A fun, free and anthemic expression of youth, ‘PLAYLOUD’ announces Moncrieff’s triumphant return. With crisp production and electronic soundscapes blended beneath R&B and pop elements, this buoyant slice of rebellion is a refreshing boundary breaking new tune. Moncreiff’s unique vocals drift over the melty melody with dark humour and honesty alongside lush textures which weave between skittish beats, chimes on guitar and synths.
A choir of kids tease though the backing vocal while Moncrieff delivers an exhilarating middle finger to those in power failing to support society but instead aiding to oppress with their opinions and decisions “We chase our dreams while you spread your lies, Build castles in the sky, Heaven knows we’re all gonna die”. Moncrieff is an intriguing artist who posesses an uncanny skill to bend and warp genres – ‘PLAYLOUD’ is a superb example of this. His ability to inject humour into his lyrics while still getting straight to the point with a few brief words “I’m a fucking unicorn if I say so” is admirable.
‘PLAYLOUD’ is an empowering delight and that chorus is so infectious. There is something utterly freeing about this track as Moncrieff uses his earnest and powerful songwriting to create an upbeat song with heart and passion at its very core.
Speaking about the song, Moncrieff says: “PLAYLOUD was written as a reaction to a world that seems to be getting more messed up each day. It was written as a call to arms to young people and any one who feels frustrated and alienated by the world they live in. A world where greed, consumption and the desire to make money trumps over all. With Global leaders not doing enough to tackle (and some outright denying) the threats of climate change, and the growing gap between the rich and the poor. Since it was written in January we’ve seen how the world’s two biggest leaders fumble through a world pandemic, with countless thousands of lives needlessly lost as well as the continued systemic racism and police brutality inflicted upon the black community in the states and the UK.PLAYLOUD stands as an act of defiance and social disobedience by the youth to not allow the failings of those in power to stand in the way of their pursuit of happiness and self expression. Life is too short to waste time being concerned with other people’s opinions, and the youth want to be free to determine their own destiny as individuals. To live life to the fullest as the truest and most unapologetic version of yourself you can be no matter if the world feels like it could end tomorrow”
Stream ‘PLAYLOUD’ below
Author : Danu
